Experience, that's what we sell. I've have always noticed when walking into a restaurant what kind of lighting they have there. Lighting always makes such a difference when it comes to a restaurant. It sets the tone, the mood, and it sets it apart from the crappy lighting they have at home town buffet. Atmosphere, that’s what important. You can tell if a place has a good atmosphere or not just by walking inside, you really don’t need to be a design expert to recognize it. This is why places like Starbucks, or yogurt land excel. They have this cheap product that everybody finds enjoyable, and create an atmosphere that is welcoming and relaxing. They take into account things such as lighting, space, color, everything! When was the last time you walked into a yogurt land or chipotle that had crappy lighting and not an open floor plan? Precisely!
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